Liam Pritchard
Digital Producer
Profile
Liam Pritchard
Marketing & Digital Production
An accomplished professional with over 21 years of experience leveraging graphic design, web development, and media production to drive business growth and enhance brand presence. My expertise lies in restructuring content and digital assets to streamline external customer journeys and create more intuitive, visually engaging systems.
I possess a proven track record of significant contributions to digital strategy and efficiency, including automating complex e-commerce workflows and digitising content delivery systems. These efforts directly translate to improved accessibility, reduced overhead, and stronger user engagement. I excel at applying my combined creative and technical skills to develop and execute integrated marketing strategies that contribute directly to a company’s strategic growth and commercial success.
Resume
Resume
Work Experiences
MAD Safety
Sales & Marketing Manager
2026 – Present
A hands-on Sales and Marketing Manager specialising in the B2B civil safety hardware sector. Combining commercial strategy with technical and creative execution to drive revenue, streamline supply chains, and build brand presence. Proven track record in developing custom e-commerce and CRM systems, driving programmatic SEO, and scaling B2B procurement networks through smart digital infrastructure and compelling brand collateral.
B2B Strategy & Procurement: Built and rolled out multi-tiered B2B account portals for large subcontractor networks and proposed centralised procurement solutions for major corporations, heavily streamlining their supply chains.
E-Commerce Development: Managed the end-to-end performance of the WooCommerce store, utilising custom PHP, JavaScript, and CSS to refine the user experience, optimise quoting workflows, and develop localised shipping integrations for Melbourne Metro and Geelong.
Custom CRM Development: Built a proprietary B2B CRM from the ground up. Integrated the custom system with WooCommerce and external marketing tools to centralise lead management and automate sales data flows.
Digital Marketing & Design: Drove local search visibility for core safety products across Australian suburbs using programmatic SEO and dynamic landing pages. Additionally managed the end-to-end graphic design, layout, and production of the company’s full B2B product catalogue.
Barrier Group
E-Commerce & Multimedia
2014 – 2025
Designed, developed, and maintained a range of branded and sub-branded web presences, ensuring consistent alignment with company style guides.
Created and led the production of multi-channel marketing campaigns – encompassing print materials, targeted EDM development, and social media strategy – to support product launches and service promotions.
Integrated key systems, such as ERP and freight logistics, with e-commerce platforms to significantly streamline operations.
Digitised key procedures previously carried out by manual workflows, completely transforming internal processes and improving efficiency across the organisation.
Captured and produced visually compelling video content of products, staff, and projects to drive engagement across social media and broader digital marketing efforts.
Red Onion Creative
Senior Designer - Multimedia
2007 – 2014
Advanced from Graphic Designer to Senior Designer based on exceptional performance and leadership skills.
Designed and developed a comprehensive suite of digital and print assets for a portfolio of sporting clubs and organisations, including the Geelong Cats, Victorian Institute of Sport, Melbourne Vixens and AFL Barwon.
Supervised and mentored a team of graphic artists, providing creative direction and support to ensure projects met high standards.
Implemented secure online video portals for multiple sporting organisations, significantly increasing accessibility to match day vision and generating new commercial collaborations.
Developed and managed low-cost, multi-camera live broadcasts for sporting events, significantly expanding brand exposure and audience reach for participating clubs and leagues.
Instigated a digital file delivery system for online file purchases, which reduced turn around time from weeks to days while also significantly simplifying the customer experience and improving client satisfaction.
Produced Web TV episodes to increase exposure for clubs and organisations, opening new revenue streams and partnerships.
COA Press/Adcell Print Group
Graphic Artist - Prepress
2003 – 2007
Managed the complete prepress workflow, including artwork imposition, colour correction, and outputting plates and film.
Acted as the key liaison between clients and press operators, effectively translating technical requirements to ensure project accuracy and client satisfaction.
Applied in-depth technical knowledge of printing processes and file mechanics to ensure high-quality, print-ready output.
Designed and developed a wide range of print materials, including business cards, brochures, and NCR books.
Education
Gordon Institute
Diploma of Graphic Arts
2003
St Joseph's College Geelong
VCE (Victorian Certificate of Education)
2001
SKILLS
Technical
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Office 365 Suite
- Keyshot Studio
- Final Cut Pro X
Web Infrastructure & Databases
- Web Servers
- cPanel
- Cloudways
- MySQL
Content Management Systems
- WordPress
- Joomla
E-Commerce Platforms
- WooCommerce
- Magento
Marketing & Analytics Tools
- Google Analytics
- Google Merchant
- MailJet
- Pipedrive
Media Production & Equipment
Proficiency with a range of professional video production equipment, including DSLRs, cinema cameras, and live broadcast gear.
Enterprise Resource Planning
- Jiwa
Programming Languages
- CSS
- HTML
- PHP
Soft Skills
- Strong Work Ethic
- Adaptable
- High-Quality Standards
- Reliable
